kigs: kigs (Default)
[personal profile] kigs
Dear Internet,

I decided to go out on a limb and make a business. I'm still hashing out the details, packages, pricing, etc, but I decided to throw together a twitter site to see how hard it would be to get some buzz.

"Bird's Eye" Marketing is officially online! Check out our Twitter at: @Birdsmarketing.

I am envisioning a three step process for our clients. Those of you involved in business, I would love to have some feedback on this concept so I can adjust it accordingly. Or if someone just strikes you are odd, please point it out. This is definitely early development.

Step One Research. We conduct some industry, demographics, and competitor analysis.

Step two Development. We make a Marketing package to fit the client's needs. Branding is a must, but we can include various online marketing (social, SEO, etc), traditional media (radio, newspaper), or packaging depending on the scope and budget.

Step Three Implement. Create and distribute the materials.

Advantages: Doing the first step and working with a small team should let me offer the service for a fraction of standard agency charges. So, it should be feasible to get lots small businesses on board. I also have the contacts to get quotes for existing radio, print, and online advertising channels. Nom nom.

Disadvantages: I'm unsure how to price it. Artist or design rates vary wildly, and it is proving difficult to get rates from existing agencies. Perhaps we'll have to go on a percentage basis. Hmmm... Need feedback. I know some of you are pretty business savvy.

Let's see how this works.

Truly,
Kigs
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kigs: kigs (Default)
Kigs

May 2010

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