kigs: kigs (Default)
[personal profile] kigs
Dear Internet,

I decided to go out on a limb and make a business. I'm still hashing out the details, packages, pricing, etc, but I decided to throw together a twitter site to see how hard it would be to get some buzz.

"Bird's Eye" Marketing is officially online! Check out our Twitter at: @Birdsmarketing.

I am envisioning a three step process for our clients. Those of you involved in business, I would love to have some feedback on this concept so I can adjust it accordingly. Or if someone just strikes you are odd, please point it out. This is definitely early development.

Step One Research. We conduct some industry, demographics, and competitor analysis.

Step two Development. We make a Marketing package to fit the client's needs. Branding is a must, but we can include various online marketing (social, SEO, etc), traditional media (radio, newspaper), or packaging depending on the scope and budget.

Step Three Implement. Create and distribute the materials.

Advantages: Doing the first step and working with a small team should let me offer the service for a fraction of standard agency charges. So, it should be feasible to get lots small businesses on board. I also have the contacts to get quotes for existing radio, print, and online advertising channels. Nom nom.

Disadvantages: I'm unsure how to price it. Artist or design rates vary wildly, and it is proving difficult to get rates from existing agencies. Perhaps we'll have to go on a percentage basis. Hmmm... Need feedback. I know some of you are pretty business savvy.

Let's see how this works.


Date: 2010-04-27 11:52 am (UTC)
From: [identity profile]
Most design/marketing firms bill out at $100/hr average.

Take that number and play with it. (IE do the math, figure out your overhead etc. I charge $50/hr for freelance as I have no overhead)

Edited Date: 2010-04-27 11:53 am (UTC)

Date: 2010-04-27 12:38 pm (UTC)
From: [identity profile]
Have no comment on the process (looks valid), but I'd like to know what your team's going to look like, as I'm about to pick up working on a web design degree and will be looking for work ASAP.

Date: 2010-04-28 10:57 am (UTC)
ext_133774: (Default)
From: [identity profile]
Have any sites up and running? Toss me a couple portfolio pieces and I'll take a look at it.

We've got a pretty solid flash and design guy, we might be able to use someone on the back end.

Date: 2010-04-28 10:57 am (UTC)
ext_133774: (Default)
From: [identity profile]
Send your stuff to

Date: 2010-04-28 04:03 pm (UTC)
From: (Anonymous)
Thanks - some portfolio pieces stored on a data file - when my new quarter starts on the 13th I'll have a chance to upload them. I'll let you know.

Date: 2010-04-28 11:03 am (UTC)
From: [identity profile]
Happy to help! I wish you all the luck in the world for your new venture :)

Date: 2010-04-27 05:03 pm (UTC)
From: [identity profile]
Step four: ?????

Step five: Profit.

Date: 2010-04-28 03:13 pm (UTC)
From: [identity profile]
One of my hobbies has become artist marketing so my experience applies here minimally. You are the one with a degree.

That being said. Do you want to do this full time asap or is your team willing to work part time at this for awhile?

Building a portfolio, reputation, and good word of mouth is important. In the long run charging less at the beginning while building your client base can even out, but it can sometimes lock you in to a set price. The other idea is to list a higher wage but have an opening sale. Then have a 3rd package discount for returning customers. Or something. This keeps your returning customers and those they refer feeling like they are getting a good deal while giving you the freedom to adjust your fees later.

Also, just a tip, and not sure if it applies to this field, I have noticed a lot of companies in this economy are willing to do less because going out on a limb isn't safe. If you guys are telling your customers yes whenever you can that will go far too. (common sense I know)

If want to bounce ideas off me you know where I live.... feel free.


kigs: kigs (Default)

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